Tag: OTT

Why Now Is the Best Time for Brands to Advertise on TV...

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

Published: July 6, 2020 by Brad Danaher, Director of TV Solutions

Addressable TV: The Ins and Outs [Q&A]

Understand your customer

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

Published: January 25, 2018 by Brad Danaher, Director of TV Solutions

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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