All posts by Erin Haselkorn
To improve consumer interaction, marketers need to take actions to improve data...
Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....
Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing...
As marketers work to become more data-driven, they need to focus on creating meaningful...
As marketers look to better understand consumers, they need to keep data quality in mind....
Marketers should ensure that they maintain an accurate email database in order to reach subscribers....
Data-driven marketing is becoming more popular as the big data revolution continues to take...
With mobile platforms expanding in banking, institutions need to consider data quality in this channel....
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....