As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

-- Erin Haselkorn

All posts by Erin Haselkorn

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Does business intelligence work for you?

Manage your data

Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....

Published: May 8, 2013 by Erin Haselkorn

Read More Does business intelligence work for you?

Tips for shipping holiday packages and cards

Understand your customer

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages...

Published: December 8, 2011 by Erin Haselkorn

Read More Tips for shipping holiday packages and cards

Creating a contact data quality strategy that works...

Manage your data

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is...

Published: November 11, 2011 by Erin Haselkorn

Read More Creating a contact data quality strategy that works

Loyalty programs need accurate data

Manage your data

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...

Published: June 30, 2011 by Erin Haselkorn

Read More Loyalty programs need accurate data

Catalogs, catalogs and more catalogs

Marketing across channels

Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and...

Published: January 13, 2011 by Erin Haselkorn

Read More Catalogs, catalogs and more catalogs

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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