Tag: Consumer data
Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships. Whether that be through retail sales, account...
Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...
The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Webhooks are connections within the internet that enable events and data to be easily shared between...
Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...
Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...
Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...
Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....