How to Start Investing

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Quick Answer

To start investing, define your goals, pick the type of account you’ll use and open your account. Then you’ll choose investments and begin contributing, being sure to diversify and reallocate as necessary over time.

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Getting started with investing can feel daunting, especially if you aren't sure how it works. The good news is that it doesn't have to be complicated. It begins with clarifying your goals and getting familiar with different types of investment accounts. From there, you can choose your investments and hit the ground running.

To help you begin, here are five simple steps to start investing.

1. Know Your Goals

Begin by clearly knowing why you're investing in the first place. Some financial goals may be years away, and others more immediate. No matter your timeline, it's possible to use investing to supercharge your savings and get you there faster. Your goals might include:

2. Understand Different Types of Investment Accounts

All investment accounts are not created the same, and each type of account can help you reach different goals.

Retirement Accounts

Retirement accounts help you invest for your future and are often recommended as a first step in investing. Several types of accounts exist, but the most common include:

Brokerage Accounts

A brokerage account is an investment account you open and fund yourself. They're different from retirement accounts in that:

  • There are no tax benefits, and you'll likely be taxed on investment gains during the year they're realized.
  • There are no contribution limits or early withdrawal penalties.
  • RMDs do not apply.

Brokerage accounts are flexible and can be a good way to invest for non-retirement goals. As with any investment account, regular market volatility could cause your balance to go up and down. If you're saving for a short-term goal, you might consider low-risk investments like certificates of deposit (CDs).

Education Savings Accounts

Education savings accounts allow you to invest for your child's education. There are two main types:

  • 529 savings plan: This is an investment account that can be used to pay for college, graduate school or K-12 tuition. Money in a 529 plan grows tax-free—and federal income taxes won't apply if funds are used for qualified education expenses. That includes tuition and fees, room and board, course materials and more. You might also get a state tax deduction or credit on your contributions.
  • Coverdell education savings account (ESA): Like 529 savings plans, Coverdell ESAs allow your money to grow tax-free, and withdrawals that are used for qualified education expenses are exempt from federal income taxes. Coverdell ESAs typically have a wider set of investment options, but contribution limits and income rules apply.

Learn more: Types of Investment Accounts

3. Open Your Investment Accounts

Below is a brief explainer on how to open different investment accounts:

  • 401(k)s: This type of account is offered as an employee benefit. Some companies automatically enroll new employees; others may require you to opt in. You can contact your employer to learn more about your plan administrator and investment options.
  • IRAs: You can open an IRA through an online broker, robo-advisor, bank or credit union. This can usually be done online (just have your basic personal information and Social Security number ready).
  • Brokerage accounts: Opening a brokerage account starts with choosing a brokerage. You might opt for a stockbroker who offers personalized advice or a robo-advisor that puts your investments on autopilot. Robo-advisors use an algorithm to make investment choices for you based on factors like your age and risk tolerance. Whatever you choose, you can likely open and fund your account online.
  • 529 plans: These accounts are offered through state programs. You can open a 529 plan through a broker or directly with the state sponsor or program manager.
  • Coverdell ESAs: You can open a Coverdell ESA with any bank, credit union or brokerage firm that offers them.

Learn more: How Much Do You Need to Open a Brokerage Account?

4. Choose Your Investments

Once your accounts are open, you can explore the following assets and start investing. The right ones for you will depend on your risk tolerance, financial goals and retirement timeline.

Low-Risk Investments

Investing in lower-risk investments means you're less likely to lose money, but your returns will likely be lower over time. These investments include:

High-Risk Investments

Higher-risk investments usually offer better potential long-term returns than low-risk assets, but you may be more likely to lose money. These include:

Mutual funds and exchange-traded funds (ETFs) generally offer a safer way to invest in stocks. They pool money from investors to purchase a mix of stocks, bonds and other securities. That can help spread out investment risk and provide built-in diversification.

Learn more: Low-Risk vs. High-Risk Investments

5. Stay Diversified

When you start investing, it's wise to hold a variety of assets in your portfolio. That includes a mix of high- and low-risk securities across different asset classes. If you experience losses in one part of your portfolio, gains in another could help soften the blow. The right asset allocation for you will depend on your age, investment goals and appetite for risk. Periodically rebalancing your portfolio can help you maintain your desired asset allocation.

Learn more: What Is Rebalancing Your Portfolio?

Frequently Asked Questions

There isn't a minimum amount of money that you need to start investing. You can open many brokerage accounts without a required minimum investment. You can also sign up for a 401(k) directly through your workplace, if you're offered one, to start saving for retirement using a portion of your paycheck. Or, you can open an IRA to save for retirement on your own.

From there, you can fund your investment accounts by setting aside a portion of money each time you get paid. Aim for consistency by setting an attainable goal and then using automatic transfers to fund your investment account.

Learn more: How Much Money Do You Need to Start Investing?

For most people, an effective place to start investing is through a retirement account, such as a 401(k) or an IRA. These accounts let you set aside a portion of your salary toward the long-term goal of retirement, and they come with special perks—including tax-deferred contributions and growth and, in the case of a 401(k), the potential to earn a free match from your employer.

The downside of these accounts is that, once you invest your money there, you're limited on when you can take withdrawals without a penalty. Generally, you'll need to wait until retirement to tap into your money. On the other hand, this can also be a good thing, as it incentivizes you to leave your savings untouched until you're ready to retire.

If you're already investing toward retirement, you could consider branching out by opening a brokerage account. This lets you invest generally toward whatever goal you want. When it comes to picking investments, a beginner-friendly option is to buy diverse funds, such as mutual funds or ETFs, which let you spread out your money and make your portfolio easier to manage.

Learn more: Best Ways to Invest Money

The Bottom Line

If you're wondering how to start investing, first check with your employer to see if a 401(k) is on the table. You can also use an IRA to help shore up your nest egg. Meanwhile, brokerage accounts and education savings accounts can allow you to invest for other financial goals. What matters most is staying diversified and sticking to your investment plan, even during periods of market volatility.

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About the author

Marianne Hayes is a longtime freelance writer who's been covering personal finance for nearly a decade. She specializes in everything from debt management and budgeting to investing and saving. Marianne has written for CNBC, Redbook, Cosmopolitan, Good Housekeeping and more.

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